Whether you are an experienced professional or a beginner in the world of buying and selling online advertising, compliance, or adherence to Google policies, is a crucial matter for the success of your business.
Therefore, in this practical guide, we will uncover the key pillars of compliance that you need to know to navigate safely in this universe and ensure the prosperity of your website (while avoiding the dreaded “ban”).
Why is Compliance Essential?
Compliance is essential in various aspects as it plays a fundamental role in the integrity, security, and sustainability of organizations. Here are some reasons why compliance is considered crucial.
Your reputation is at stake: First and foremost, the first step to any successful project is to maintain Google’s and users’ trust by building a solid and trustworthy image.
Long-term success: By following compliance guidelines, you avoid bans and, consequently, revenue losses that can be crucial for the survival of your project, thus protecting your investment and building a sustainable business.
Peace of mind and Security: Lastly, operate with confidence, free from worries about violations and sanctions.
Top 5 Policies Most Likely to Cause Bans:
While digital platform policies may vary, some common practices often result in suspensions or bans. Here are five types of policies that frequently lead to suspensions or bans:
Prohibited and Restricted Content: Say NO to illegal, inappropriate, or offensive material, such as hate speech, violence, sexually explicit content, and others.
Copyright: Respect the intellectual property of third parties by protecting copyrighted content and avoiding plagiarism.
Traffic Manipulation: Be honest and transparent, avoiding the artificial generation of clicks and views.
Content Quality: Prioritize original, informative, and high-quality content that adds value to your visitors.
Misleading or Fraudulent Ads: Avoid deceptive practices such as fake ads, clickbait, and other methods that deceive users.
Implementing Changes Successfully:
Get ready to explore best practices, overcome common challenges, and position your platform to thrive in an ever-evolving digital environment.
Let’s begin the journey towards successfully implementing changes to ensure success:
Master the Policies: Read and understand Google’s policies for publishers in detail, familiarizing yourself with the requirements and restrictions.
Thorough Review: Conduct a comprehensive audit of your website and content, identifying and removing any material that violates the policies.
Prevention is Key: Establish and implement internal policies and procedures that ensure ongoing compliance.
Essential Training: Empower your employees about Google’s policies and their impacts, fostering a culture of compliance within your team.
Continuous Monitoring: Regularly monitor your website and ads to ensure they consistently comply with the policies.
The safest way to stay in compliance
We know that, even with tips, it’s difficult to stay 100% up-to-date on all of Google’s rules, which also change frequently.
And even when you are up-to-date, it’s not always easy to check if all URLs are compliant, especially when you have many projects happening simultaneously.
Therefore, the best way to keep your projects safe is by partnering with a Google-certified MCM like ActiveView.
Finally, at ActiveView, besides having a complete compliance team analyzing your sites daily, you’ll also have access to exclusive support, an elite AdOps team, an intuitive dashboard, and much more.
