ActiveView Privacy Policy

This Privacy Policy describes how ActiveView collects and processes your personal data as a user of the Website (hereinafter referred to as “user,” “users,” “data subject,” or “you”) in accordance with applicable data protection legislation, especially the General Data Protection Law (hereinafter referred to as “LGPD”).

ActiveView, committed to excellence in advertising inventory optimization and monetization, ensures the highest standard of privacy and data security.

1. Introduction to How We Use Your Personal Data

This Privacy Policy explains how ActiveView collects, uses, and protects the personal data of users of our website and services, in accordance with the General Data Protection Law (LGPD). At ActiveView, we value the privacy and security of your personal data and process this information to provide our optimization and advertising inventory monetization services. With your consent, we also use your data to send personalized and promotional communications. We take all necessary security measures to protect your data and ensure access is only granted to authorized personnel, in compliance with applicable data protection laws.

2. What Type of Personal Data Do We Use and Where Is It Collected From?

ActiveView processes personal data collected both directly from you and from automatic tracking systems. This personal data includes, but is not limited to:

Data Provided Directly by You: This includes information provided during registration on our website or when using our services, such as name, email address, WhatsApp number, and relevant information about your business.

Browsing Data: Automatically collected when you browse our website, using technologies such as cookies. These include IP address, browser information, browsing patterns, and preferences.

This data is used to provide and improve our advertising inventory optimization and monetization services, as well as to personalize the user experience on our website.

3. For What Purposes and Why Do We Use Your Personal Data?

ActiveView processes your personal data to provide, optimize, and personalize our advertising and monetization services. The purposes include:

3.1 Contractual Purposes: We process personal data to:

Enable your registration on the website and account creation for access to our services. Manage the provision of advertising optimization services. Process transactions and payments related to the services offered. Provide post-sale support and assistance, including account management and customer service. Address your requests and operational communications related to our services. These processes are essential for the provision of our services. Without this data, we would not be able to provide our advertising inventory optimization solutions.

3.2 Legal Purposes – Compliance with Legal Obligations

ActiveView may process your personal data to comply with legal obligations imposed by applicable laws. This includes:

Compliance with Brazilian laws, regulations, and standards, including but not limited to the General Data Protection Law (LGPD). Responding to requests and complying with determinations from public or judicial authorities. These processing activities are mandatory under current laws. Failure to provide this data may prevent the use of our services.

Adapting the Marketing Purposes section for ActiveView:

3.3 Marketing Purposes

ActiveView processes your personal data for marketing activities, which include:

• Sending commercial and promotional communications related to our advertising inventory optimization and monetization services;
• Conducting market research and statistical analysis to better understand the preferences and needs of our users.
• You have the freedom to choose not to provide personal data for marketing purposes and can withdraw your consent at any time.

If you choose not to participate, ActiveView will not send marketing communications.

3.4 Segmentation and Profiling Purposes – Personalized Marketing Communications

With your consent for marketing purposes, ActiveView may use your personal data for segmentation, aiming to better understand your preferences and behavior. This enables us to send more relevant and personalized marketing communications based on data analysis such as interaction patterns with our services and indicated preferences.

Additionally, with authorization for the use of cookies and similar technologies, we process browsing data to create more detailed profiles. This helps us offer services more aligned with your interests and preferences, balancing ActiveView’s legitimate interest in enhancing our communications with your rights and interests.

To adapt the section on Legitimate Interest Purposes from Luxottica to ActiveView, we will focus on how these interests apply to the context of ActiveView:

3.5 Purposes of Legitimate Interest

ActiveView also processes your personal data for purposes of legitimate interest, ensuring an appropriate balance between the rights of the company and yours. These include:

• Technical and operational management of our website, including troubleshooting, testing, and updates;
• Prevention and identification of fraudulent activities or misuse of the website;
• Support for corporate operations, such as mergers, asset sales, or business restructurings;
• Conducting post-sales surveys and statistical analysis with anonymized data;
• These activities are carried out in compliance with the LGPD, ensuring that data processing is necessary for such activities.

You may object to this processing at any time, as described in our Privacy Policy.

Adapting the section on modalities of personal data processing for ActiveView:

4. What Modalities Do We Use to Process Your Personal Data?

ActiveView processes personal data both electronically and manually, within the strictly necessary limits to achieve the established purposes. We are committed to protecting your personal data by adopting robust security measures to prevent unauthorized access and ensure the integrity and confidentiality of information.

We employ security standards such as SSL (Secure Sockets Layer) to protect the transmission of personal data.

5. Who Are Your Personal Data Provided To?

ActiveView may provide your personal data to:

• Third-party service providers for support in areas such as technology, administration, legal, and information security;
• Partner agencies in the scope of advertising inventory optimization and monetization;
• Legal authorities, in cases required by law.

The mentioned recipients will process the data as controllers or processors, according to the nature of the activity and legal requirements.

6. Where Are Your Data Transferred To?

ActiveView may carry out international transfers of collected personal data. These transfers are conducted in compliance with the General Data Protection Law (LGPD) and with the commitment to maintaining the security and privacy of this data. We take appropriate measures to ensure that the data is adequately protected, regardless of where it is processed. Transfers are mainly made in the context of using third-party platforms and services for the management and optimization of advertising inventory.

7. How Long Are Your Personal Data Retained by ActiveView?

ActiveView retains your personal data for the time necessary to fulfill the purposes for which they were collected, including:

• Compliance with legal and regulatory obligations;
• Until the specific purpose of processing is achieved;
• For the time necessary to protect the legitimate interests of ActiveView, such as during applicable prescription periods. 

Personal data is disposed of or anonymized when they are no longer needed for the intended purposes, unless there is a legal requirement to maintain them.

8. Are You At Least 18 Years Old?

The ActiveView website is not directed at individuals under the age of 18. We do not intentionally collect personal data from minors. If we discover that data from minors has been inadvertently collected, we will take measures to promptly remove this data from our records.

Adapting the section on how ActiveView users can exercise their rights regarding their personal data:

9. How Can You Exercise Your Rights Regarding Your Personal Data?