33 Key Programmatic Media Terms

Let’s explore together the Programmatic Media Dictionary and discover how each term can be the missing piece to elevate your campaigns to unimaginable levels.

Targeting

At the heart of the Programmatic Media Dictionary is targeting, or segmentation. This refined practice allows advertisers to target their campaigns to specific audiences based on demographic, behavioral, geographic, and contextual criteria.

CTR (Click-Through Rate)

CTR, or Click-Through Rate, is a vital metric that measures the effectiveness of an ad by calculating the proportion of clicks to the number of impressions. It is a valuable indicator for assessing audience engagement and adjusting strategies as needed.

Ad Fraud

In an ever-expanding digital world, ad fraud is a growing concern. This term refers to fraudulent activities that distort performance metrics, negatively impacting the effectiveness of advertising campaigns.

Viewability

Viewability highlights the importance of an ad being seen. The metric analyzes whether an ad has been viewed and for how long, ensuring that advertising dollars actually reach the right eyes.

Brand Safety

Preserving brand integrity is crucial. The term “Brand Safety” refers to measures taken to prevent ads from appearing in inappropriate contexts, protecting the brand’s reputation.

Tracking Pixel

Small but powerful, the tracking pixel is an essential tool that collects valuable data about user behavior, allowing for more effective customization of advertising campaigns.

Remarketing

Remarketing is a strategy aimed at reaching users who have already interacted with your site, reinforcing brand presence and encouraging conversion. This is achieved by displaying specific ads to this audience as they browse other sites, keeping the brand fresh in their minds.

Ad Inventory

Ad Inventory refers to the space available for ads on a website or platform. Maximizing the potential of this inventory is crucial to optimizing campaign reach, ensuring that ads are displayed in the most strategic locations.

Frequency Capping

In an effort to avoid audience fatigue, Frequency Capping sets a limit on the number of times a specific user will see a particular ad. This helps maintain campaign effectiveness without overwhelming viewers with the same message repeatedly.

Ad Tag

The Ad Tag is a code that enables communication between a website and an ad server. Essential for tracking impressions and clicks, the Ad Tag is a fundamental piece in the efficient execution of programmatic campaigns.

Ad Network

An Ad Network is an intermediary platform that connects advertisers and publishers. It facilitates the buying and selling of ad space, offering a wide range of sites for advertisers to choose from.

Impression

An impression occurs when an ad is loaded on a web page and is ready to be viewed. This metric is essential for understanding the potential reach of a campaign.

Valid Impression

A Valid Impression is one that meets specific criteria, such as being displayed to a real user and not being impacted by fraudulent activity.

Fraudulent Impression

On the other hand, a Fraudulent Impression occurs when fraudulent activities compromise the validity of the impression, distorting performance metrics.

Rendered Impression

The Rendered Impression refers to an ad that has been fully loaded and displayed to the user, providing a complete experience.

Viewable Impression

The Viewable Impression is sufficiently on-screen to be seen by the user. This is crucial to ensure that ads achieve their visibility goals.

Measurable Impression

A Measurable Impression is one that can be measured and tracked, providing valuable data about campaign performance.

Billable Impression

This category of impression is one for which advertisers receive charges. The Billable Impression is a key element in determining the effective cost of a campaign.

SSP (Supply-Side Platform)

An SSP is a platform that allows publishers to manage and optimize their ad inventory to achieve the best financial results.

DSP (Demand-Side Platform)

A DSP is a platform that allows advertisers to buy ad space efficiently, using data and algorithms to optimize impression selection.

Ad Exchange

The Ad Exchange is a digital marketplace that facilitates the buying and selling of ad inventory in real-time, making the process more efficient and transparent.

RTB (Real-Time Bidding)

RTB is a method of buying ads in real-time, auctioning impressions as a web page loads, ensuring efficiency and relevance.

CPM (Cost Per Mille)

CPM is a cost metric that represents the cost per thousand impressions. This pricing approach is common in branding campaigns, where visibility is crucial.

CPC (Cost Per Click)

Unlike CPM, CPC represents the cost per click, where advertisers pay only when users interact by clicking on the ad.

CPA (Cost Per Acquisition)

CPA represents the cost per acquisition, measuring the average cost to acquire a customer or conversion. This metric is essential for evaluating return on investment.

Programmatic Guaranteed

Programmatic Guaranteed is an approach that conducts negotiations in advance, ensuring the purchase of certain inventory at fixed prices.

Programmatic Non-Guaranteed

Unlike Programmatic Guaranteed, Programmatic Non-Guaranteed involves real-time auctions, offering more flexibility but fewer guarantees about available inventory.

Header Bidding

Header Bidding is a method that allows publishers to offer their inventory to multiple Ad Networks simultaneously, maximizing revenue.

Native Ads

Native Ads are ads that seamlessly integrate with the surrounding content, offering a smoother experience for users.

Programmatic Video

Programmatic Video applies programmatic media principles to video ads, providing greater efficiency and reach.

DMP (Data Management Platform)

A DMP is a platform that organizes, analyzes, and utilizes data to inform segmentation and campaign personalization strategies.

Sell Side Platform

The Sell Side Platform allows publishers to manage and optimize their ad inventory sales, seeking the best possible deals.

SEO

While not exclusively linked to programmatic media, SEO is essential for optimizing online organic visibility, complementing programmatic strategies.

Don’t worry! ActiveView can help you

In the midst of this vast dictionary of Programmatic Media terms, ActiveView emerges as your strategic ally. After all, it can help you optimize your programmatic campaigns, ensuring visibility, efficiency, and measurable results.

Finally, stay with us to discover how ActiveView can boost your strategies and elevate your presence in the programmatic media universe.